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Toyota Just LOST Cars
The A90 Supra - the car everyone waited 20 years for is DYING once again. And the word on the street is that it's only got TWO YEARS left (2026).
WHY is this happening, and WHY does it seem like sports cars left and right are getting the AXE?
Well, it might not be for the reasons you think. Let’s get into it!
Funny enough, the Supra’s seemingly imminent death doesn’t really start with Toyota at all. It actually starts with BMW.
As you almost CERTAINLY know, the fifth and current generation Supra that came about in 2020, was only made possible because of BMW’s own Z4. Toyota and BMW struck a deal to share the Z4 roadster’s chassis and drivetrain, allowing Toyota to revive the Supra with minimal risk.
But here’s the figurative fine print in the Toyota-BMW contract - When the Z4 is of no use to BMW anymore, the Supra will go down with it. They are bound at the hip.
Toyota won’t spend the money for its own chassis and engine development for a car in this segment. Thus, the Supra’s fate is tied to the Z4’s lifecycle.
The Z4 is already slated for discontinuation due to poor sales and shifting priorities at BMW. This extension to 2026 gave the Supra a brief reprieve but also set its end date.
Despite the Supra’s legendary status and cult following, its performance in the showroom hasn’t matched expectations. Limited production, a lack of custom ordering, and dealership markups have hindered its success.
For example, Toyota has sold just over 22,000 Supras in five years, while Corolla sales reach that number every month. Markups and the inability to order specific models have driven potential buyers to competitors like the Ford Mustang.
Sales have plummeted, with a 44% decrease from Q1 2023 to Q1 2024. While Toyota’s GR86 has seen improved sales, the Supra struggles to find buyers.
The Supra’s demise is also part of a broader industry trend. Manufacturers are reassessing their priorities, moving away from sports cars and focusing on more profitable segments. EV production is being scaled back as companies adjust their strategies.
Even amidst this shift, there’s a glimmer of hope. Toyota, Mazda, and Subaru are jointly developing new engines that run on carbon-neutral fuels. This collaboration could pave the way for future sports cars with innovative, eco-friendly engines.
While the Supra may not survive past 2026, the legacy of affordable, fun sports cars could continue with new technology and partnerships.
What do you think about the Supra’s fate? Is there hope for its revival, or is this the end? Let us know in the comments, like this video, and subscribe to our channel for more updates. Thanks for watching!
#supra #a90 #a90supra
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КОМЕНТАРІ

  • @smokeymoe842
    @smokeymoe842 17 годин тому

    looking rich when broke is the first rule to staying poor.

  • @kevinfoster8420
    @kevinfoster8420 18 годин тому

    Google search cars that have a top speed of 180 mph

  • @Jamel352
    @Jamel352 18 годин тому

    Supras being marked up to 60-70k by scumbag vulture dealers is what killed the car. I really hope they move on to selling direct to consumers.

  • @3mporio
    @3mporio 18 годин тому

    Its just cause the goverments, mostly america wants it this way. We got carbon neutral fuels, hell we had bio fuels in fckn ww2. Kinda sad that the “evolution”!of automobiles is basically in the hands of one nation.

  • @emperor002002
    @emperor002002 18 годин тому

    I would by one, but can't afford it. 😥😮‍💨

  • @alpacamix
    @alpacamix 18 годин тому

    got myself fd2 k24 innit, its fun box that also can ride well from a to b. i do think a sporty version of everyday car like gr yaris, gr corolla or like type r even like swift sport already enough for doing everyday stuff and be fun.

  • @jojodaberry9994
    @jojodaberry9994 18 годин тому

    Toyota and Honda are the two best brands by far, what is this ranking .

  • @jessecreature8035
    @jessecreature8035 19 годин тому

    Good? time for the MK6, no one wanted that BMW trash anyway

  • @DrEarbuds
    @DrEarbuds 19 годин тому

    Who asked for a 2 seat Supra made by BMW ? NOT Me

  • @devynlich00
    @devynlich00 20 годин тому

    Not our fault it's the fucking dealerships fault with the exorbitant markups

  • @mtjm
    @mtjm 20 годин тому

    "The new Supra is dying and it's our fault" 🤦‍♂️

  • @timbramley4761
    @timbramley4761 20 годин тому

    Toyota better come with a new motor an other things

  • @MrMegatron85
    @MrMegatron85 21 годину тому

    I was thinking about buying one until i sat in it. Felt like a giant in that thing.

  • @carlilez
    @carlilez 21 годину тому

    Man this is a shame Im finally in a situation where I was going to get a Supra.

  • @Zeroneii3
    @Zeroneii3 21 годину тому

    >Doesn't give the people what they want >Surpised when people don't like it

  • @joels6736
    @joels6736 21 годину тому

    Strange. In my area I see Supra's like 2-3 times a day. They seem quite popular, so sales can't be that bad.

  • @paullopez7561
    @paullopez7561 21 годину тому

    Trust me, forget all that infotainment crap, simplify all that micro processing and lighten a sports car interior. The end result is a sports car that is exhilarating, fun, and a magnet for more curious customers to buy OH yeah, PRICE!!! ...AND dealers getting FINED for outrageous PROFIT MARK UPS !!!!!!!

    • @Zeroneii3
      @Zeroneii3 21 годину тому

      A 3jz alone will drive a ton of sales

  • @paullopez7561
    @paullopez7561 21 годину тому

    Another HUGE reason the video is not mentioning is PRICE!!!!!! If the sports cars were sold at MSRP then there were be a lot of customers. Unfortunately, when sports cars get to the dealership there is a TREMENDOUS dealer mark up !!!!! $80,000 start price for Nissan GTR, $80,000 start price for Dodge Challenger( with 15 plus year design), oh oh and Toyota's sports cars with GR stamp who can reach these prices???

  • @hellabroke118
    @hellabroke118 21 годину тому

    Ppl wanted a Toyota build Supra. Not a BMW build car with the Supra name sticker on.

  • @RiceRyder
    @RiceRyder 22 години тому

    Again....NOT a supra and Never Will.

  • @smokingwithjoeandamanda
    @smokingwithjoeandamanda 22 години тому

    Not a fan of the new supra any way so not to surprised that the new supra is dieing off soon. Come on toyota put the 2jz back in the car make really toyota not BMW, Toyota that just sad as hell.

  • @TheAndostro
    @TheAndostro 22 години тому

    i think the best for both are hot hatches you don't have to change much proces of creating car for normal drivers to do car for entusiasts

  • @DefiantAML
    @DefiantAML 23 години тому

    Next supra needs to be an EV.

  • @GF-mf7ml
    @GF-mf7ml 23 години тому

    The conclusion is Price/HP. Inline 6 start at 56k, that's a lot for 300hp. You can get Mustang GT cheaper or top up Corvette. 1. Make it cheaper or 2. More power

  • @surajpersad9656
    @surajpersad9656 День тому

    BMW😂

  • @-_-Raziel
    @-_-Raziel День тому

    I wanted a supra. Went to buy it and i didnt even fit. Im 187cm tall and my legs were hitting under the dash. It was sad i couldn't even mod seat to make me fot in it because there isn't even enough room to do it. Went to check mustangs, challengers and Camaros... Ended up buying a Camaro SS because it was way more comfortable for me.

  • @Rogerraybemsleyjr
    @Rogerraybemsleyjr День тому

    if the supra had the 5.0 from the rcf would be sweet. just get the rcf lol

  • @CordayCorday
    @CordayCorday День тому

    They too expensive

  • @sebastianwalczak9847
    @sebastianwalczak9847 День тому

    Sorry to bring these "news" to you guys but it's almost a year since new Supra is not available in Europe to buy from Dealer, and it is also not possible to get individual version of BMW Z4 here so yes, these both cars are dead. So if production is still going on, all of it goes to USA

  • @Xristoforos41493
    @Xristoforos41493 День тому

    “Ordering” a new car isn’t a thing anymore, not just for the Supra. I sell cars. You can get your name put on a car already on order that matches what you want as closely as possible, but that’s about it.

  • @no1aussiepaul
    @no1aussiepaul День тому

    I modified my Tesla and I cant hear anything......

  • @hightiernub1313
    @hightiernub1313 День тому

    It's stupid Globalist takeover of "greenwashing" that's killing sports cars.

  • @CrossfireGamingNetwork
    @CrossfireGamingNetwork День тому

    To expensive even without markup and with high interest rates its even further away.

  • @THEBIGCHULETA
    @THEBIGCHULETA День тому

    I blame greedy dealership mark ups and government meddling in business. We need sports cars. They already killed the challenger.

  • @greygoatQ
    @greygoatQ День тому

    Electric cars don't save the planet...and nothing I saw was considered cheap.

  • @zippy0099
    @zippy0099 День тому

    There’s no point anymore because of the massive hp figures in todays suv’s😔 Not much fun to drive a Toyota supra or mazda rx7 when a model x or trackhawk would destroy them.🤷‍♂️ The sports car…is dying.😒

  • @alejandroa.aguirre2853
    @alejandroa.aguirre2853 День тому

    No ford mustang SUV ev sucks isn't a money cow that's why dealerships don't want them

  • @YummyForMyTummy631
    @YummyForMyTummy631 День тому

    Maybe since it’s lack of sale it will dip down to the $30s and then I can afford one 😂

  • @alejandroa.aguirre2853
    @alejandroa.aguirre2853 День тому

    Uh maybe because of BMW yes Toyota fans Don't want BMW

  • @dannyn6171
    @dannyn6171 День тому

    @ToyotaUSA

  • @victordramsey
    @victordramsey День тому

    I was on of the 3000 VW Phaetons based on the Bentley. Ohhhhh yeaaahh, she got TONS of head turns. Everyone thought she WAS a Bentley but maaaaaan she was a piece of CRAP! Never again….and I’m not even Jewish.

  • @jernhardstang1565
    @jernhardstang1565 День тому

    Ferrari SUV? Already done. Spinning the dials on the way back machine to the 70s (yes, young'ns, such ancient times existed) car mag & book world . . . too dim to make out the publication, but an article shines across the void of time: THE JERRARI. Can't quite make out what was pinned to something else. Even blurred by the sands if time, it looks way better than the factory SUV spy shots shown. Maybe have a flashback comparo! Ciao baby.

  • @DyerAutoMotive
    @DyerAutoMotive День тому

    Well I for one put my money where my mouth was I bought a 6spd Mk5 last year and will own it until the day I die.

    • @mrjjthor
      @mrjjthor День тому

      Same here except mines was a 21 Supra. However, I got bored of mines within six months and sold it. The car was in need of a manual transmission but at the time there was no mention of a manual Supra hitting the market.

  • @enmass90
    @enmass90 День тому

    For the price of this car it makes more sense to buy a Porsche 718.

  • @Redlineshadow29
    @Redlineshadow29 День тому

    TO THOSE WHO SAY THAT THE E36 IS THE WORST GEN OF THE M3 IF NOT THE 3 SERIES, I SAY THE E90s AND F80s ARE OVERRATED

  • @Alex-lp4mr
    @Alex-lp4mr День тому

    Never understood "Upbadging"....why try to be something you are not and get absolutely SPANKED when tested about said badging and yet none what your badges say you "should have" aren't there.....Dumbasses. This trend really DOES need to die. So this trend is I guess called "Waker" as it is the opposite of "Sleeper"?

  • @kfoster6080
    @kfoster6080 День тому

    How did you miss the extreme camber idiots 😂 "stance" needs to go

  • @deanjohnson7283
    @deanjohnson7283 День тому

    I never expected to see the death of production cars with ICE engines... this is sad and depressing. I think a lot of people listen to the dumb "its just a BMW" kids and buy something else (because most people still believe BMW is unreliable, while that's not the case for years now...), its not only the "limited production" thing. I think the Supra would have sold a bit better if it was just a rebadged LC500 without much of the luxury things and tech in that car and just sold it for $80k, but to each their own. I just hope we get to drive our ICE cars while we are still alive (I'm 30, so lets say at least 30-40 more years). Imagine having a poster on the wall of a Tesla... or some other EV... that will be one sad kid... We all had like a F40, a Porsche, a Supra, a GTR to dream about... future generations wont have car enthusiasts, because there is literally no car left to modify... Things like endurance races, the 24hrs of Le Mans or Nurburgring will die, because no one wants to watch cars recharge their batteries for half of the day (with those speeds, mileage will take you 2 or 3 laps of the Nurburgring. so thats ~20minutes, then even with an extremely powerful charger, you spend 25 minutes to recharge... it will literally kill racing in general, aside from drag racing which is boring as f..k. No enthusiasts, no racing, no fun, nothing. You wont even be able to drive the car soon enough. People will be better off just paying for a taxi than buying a car... Sad times will come, and the only memory of real cars will be in old video games... I don't want to live in that reality...

  • @DayTubers
    @DayTubers День тому

    Compound BOOST with a really good tune. Then you'd have both low end and top end power. Best of both worlds!

  • @m.hughes2521
    @m.hughes2521 День тому

    It looks like a dog taking a duke.